I'm here to bring out the true essence of brands, guaranteeing they shine as brilliantly as they are. With a flexible design approach that adapts to the distinct characteristics of each project, I'm committed to capturing the spirit of every brand I take on.
Naked When The Beat Drops
Logo design, packaging, and graphics.
I eagerly dove into the challenge of rebranding the Boston-based clothing brand, celebrated for its handmade festival attire with an edgy yet endearing vibe. I crafted a streetwear-inspired logo and hand-drawn icons to parallel their handmade and alt-fashion aesthetic.
The packaging slip, doubling as a nostalgic lookbook, draws inspiration from past NWTBD looks pinned up on a bulletin board. The thank you note mirrors the creator's spirit, striking a balance between cuteness and grunge, aligning with the brand's authentic and unruly spirit.
The packaging features common themes seen in NWTBD clothing, like stars, skulls, piercings, and more. These designs are all hand-drawn to highlight the handmade quality of the clothing.
My designs for Naked When the Beat Drops are included in every clothing drop and can be seen on their social media pages, which have amassed over 350k followers.
Full rebranding
During my time at Luxury Design Living, I led a comprehensive rebranding of the company to introduce a new product to our customers. This included designing a logo and website to promote its luxury appeal. I managed various aspects of the project, such as running Facebook ads and making presentations to attract important buyers.
This effort resulted in a substantial increase in sales and more visitors to the LDL website. I also organized product collections and created thousands of visual samples, not just for our website but also for other large retailers in the industry.
I created my own collection of geometric mirror designs, which are featured in Touch of Modern.
Heat Storm is the parent company of Luxury Design Living. For Heat Storm, I helped with packaging design, infographics, and mockups for Heat Storm. Maintaining design vision conveying a safe, dependable, and informative product.
Logo design, visuals, album covers
Meridian is a Chicago-based electronic music producer & DJ. I have worked with the artist to bring their sonic world into a visual one, helping create their visual identity. This includes the creation of their logo, album covers, promotions, & eye-catching visuals that match the vibe of their project.
Starting a Fire Spotify Canvas
I Like How You Move Spotify Canvas
What's Gotten into Me Spotify Canvas
My album covers and visuals can be seen across streaming platforms and my visuals have played at prominent festivals such as North Coast. Meridian has over 100k streams and is continuing to grow.
Logos
Other logos I've designed to help create a custom brand image that fits the brand's identity:
Advertising Campaigns
The campaigns below are examples of mock brands I have worked on during my time at Loyola University Chicago.
Smartwool
Somehow it knows how cold you are.
With Smartwool your future is clear – no more cold days.
Art Direction by Jack MacDonald // Copy by Lana Kennedy-Foglio
Coast Flashlights
Coast Lumens Flashlight is so damn bright… night is no match for Coast.
It's like really, really bright.
Art Direction by Jack MacDonald // Copy by Lana Kennedy-Foglio
Thank you for taking the time to view my portfolio! Be sure to check out other sections of my site below.
